How It All Began
Starsamm, born Samuel Iseoluwa Awelewa, is a fast-rising Nigerian artist making his mark with a distinctive blend of Afrobeat, R&B, and street-hop. Drawing from his roots and personal experiences, he creates music that resonates deeply with his generation—honest, melodic, and emotionally charged. With each release, Starsamm continues to solidify his place as a compelling voice in the evolving soundscape of African music.
In 2025, Starsamm signed with KeyQaad, one of Nigeria’s most dynamic independent record labels, known for launching the careers of artists like Omah Lay, Kaestyle, and M3LON. His signing was swiftly followed by a standout feature on Kaestyle’s EP ROOKIES don’t sound this good, where he appeared on the breezy opener “Chineke.” The track showcases Starsamm’s emotive delivery and lyrical depth, contributing to the EP’s acclaim and highlighting his potential as a breakout star.
Starsamm’s music is characterized by its fusion of Afrobeat rhythms with the soulful nuances of R&B and the raw energy of street-hop. His storytelling is deeply personal, often reflecting on themes of love, ambition, and resilience. This authenticity has endeared him to a growing fanbase, eager for music that speaks to their experiences and aspirations.
Bringing Happiness Through Sound.
As he continues to develop his artistry under the KeyQaad banner, Starsamm is poised to make significant strides in the Nigerian music industry. His unique sound and compelling narratives position him as a promising talent in the Afro-fusion genre, with the potential to resonate on a global scale.
